Mark and colours

The Absolute family mark is a round with an upward chevron: a place and a rise. For AbsoLive it is the pin on the map; for AbsoFood it is a spoon — the same pin with its tip drawn out into a handle, the place on the community’s map where people eat. The chevron is saffron.

Mark

On light

On dark

Icon · 64 · 32 · 16 — no background: a dark spoon on a light tab, a saffron one on a dark tab

One colour — for the thermal label

Family

The chevron is taken one-to-one from the AbsoLive pin; the spoon’s head is an oval in place of the pin’s round, and a handle replaces the tip. Slant −10°, Unbounded Black, the “o” is the mark: abs·live and abs·food. In the header the name turns into absolute for a moment, as AbsoLive and AbsoHealth do: the letters flip over like a menu board at the pass, and the spoon stirs.

What was weighed

Spoon
chosen
The AbsoLive pin with its tip turned into a handle: the place on the map where people eat. The chevron one-to-one, the head an oval in place of the pin’s round. The spoon reads from 24 px; at 16 px the pin’s outline holds, and small sizes may read as a lollipop or a paddle.
Pin
rejected
The mark until 20.10.2026. In one colour it cannot be told from AbsoLive, and it says nothing about food.
Plate
rejected
The round of the letter becomes a plate. In one colour it is a “back to top” button; saffron in a black ring reads as a yolk.
Serve
rejected
A lid over a plate. At 16 px it is the “eject” symbol ⏏.
Steam
rejected
Two chevrons, steam off a hot dish. It only lives in motion; at rest it is an “up” badge.
Chevron with a leaf
rejected
At 16 px the leaf merges with the tip; large, it is the “green = healthy” cliché.
Bowl and steam
rejected
Like every poke place; turns to mush at small sizes.
Pit stop
for a format
Speed reads as fast food. Good as a badge for the “Pit stop” box.

The “Saffron” palette

Contrast is calculated by the WCAG 2.1 formula right on this page. AA for text starts at 4.5:1.

Ink #0B0C0F
Text, header, main buttons on light
- Aa17.75:1AAas text on paper
Paper #F5F4EE
Page background
Saffron #FFB21E
Main action, highlighter, day numbers — only as a fill under ink text
- Aa10.84:1AAink text on it
- Aa1.80:1×white text on it
- Aa1.64:1×as text on paper
Saffron deep #8A5200
Links and accent text on light
- Aa5.80:1AAas text on paper
Flame #FF4F1F
Allergens, deadline, pause, demo — ink text on the badge
- Aa5.95:1AAink text on it
- Aa2.98:1×as text on paper
Volt #D4FF3A
Only the bridge to AbsoLive and the Absolute community
- Aa16.92:1AAink text on it

05 · Thứ 6 · Bữa trưaVừa

Mì ống ớt chuông nướng, phô mai Adyghe

Mì ống lúa mì cứng luộc, sốt ớt chuông nướng (ớt chuông đỏ nướng, cà chua, dầu ô liu, tỏi, muối, lá oregano), phô mai Adyghe, cải bó xôi.

469 g · 675 kcal · Đạm 28 · Béo 28 · Tinh bột 78

⚠ gluten, sữa

Made: 01.10 14:30Use by: 03.10 14:30Keep at +2…+6 °CManufacturer: fill in: manufacturer name, kitchen address

absofood

Label 58×40 mm

Printed in black only, on a thermal label. On top, large: the number and the day, so the fridge shows what to eat when.

Manufacturer: fill in: manufacturer name, kitchen address

Slogans

Food to match your scale
Fuel for great moments
Cooked today. With the chef’s name.

Name

AbsoFood: abs for Absolute, food for food, the “o” is a spoon. The name pairs with AbsoLive: abso.live is the map, abso.food the kitchen. The owner’s decision of 19.10.2026 (before it the project was called Absopit); the spoon and the “menu board” motion — 20.10.2026. “Food” is descriptive: the combination and the mark as a whole are what can be protected — a question for the trademark attorney, along with the ABSOLUT risk. Details: docs/CONCEPT.md, section 7.